Get tips on using keywords effectively to boost search results campaign performance and uncover opportunities for growth on the App Store.

https://ads.apple.com/app-store/best-practices/keywords

Discover bidding suggestions to stay competitive, maximize your budget, and increase the likelihood of your app showing in App Store search results.

https://ads.apple.com/app-store/best-practices/bidding

Find advice on setting up search results campaigns to more easily measure, optimize, and scale performance on the App Store.

https://ads.apple.com/app-store/best-practices/campaign-structure

Stream millions of songs in Spatial Audio with Dolby Atmos. Available online and offline, always ad-free. Start listening for free today.

https://www.apple.com/apple-music/

Costumes, candy, this classic special—some things just scream Halloween. Join the Peanuts gang for a timeless adventure as Charlie Brown preps for a p….

https://tv.apple.com/us/movie/its-the-great-pumpkin-charlie-brown/umc.cmc.1c5nvp802hos5t3u0umlukkwh

Uncover tips for creating an effective campaign structure for ads on the App Store based on your goals and where your campaigns will run.

https://ads.apple.com/app-store/help/campaigns/0056-structure-campaigns

Apple Podcasts features millions of shows, personalized recommendations, access to subscriber-only content, and controls to customize your listening.

https://www.apple.com/apple-podcasts/

Find out how to use match types with the keywords and negative keywords for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0059-understand-keyword-match-types

Apple creates healthcare technology that helps care teams work efficiently, connect with patients remotely, and conduct medical research.

https://www.apple.com/healthcare/

Learn how to choose and add keywords and use bulk keyword upload and editing for ads on the App Store.

https://ads.apple.com/app-store/help/keywords/0014-add-and-manage-keywords

Learn about the groups developing new ideas that redefine what’s possible.

https://www.apple.com/careers/us/work-at-apple/teams/hardware.html

Promote your app where it matters most. Learn how Apple Ads helps people discover your app across the App Store.

https://ads.apple.com/app-store

Understand how to make the most of the ad placements available on the App Store through Apple Ads.

https://ads.apple.com/app-store/best-practices/ad-placements

Alternative Health Podcast · Updated Semiweekly · “Health has become overcomplicated. I aim to simplify it” In this podcast, we hear stories from leading he...

https://podcasts.apple.com/us/podcast/feel-better-live-more-with-dr-rangan-chatterjee/id1333552422

Society & Culture Podcast · Weekly Series · Back Issue reminisces on moments in pop culture’s past that have shaped our present. Each episode brings persona...

https://podcasts.apple.com/us/podcast/back-issue/id1517702956

Learn how to reach returning customers and renew interest in your app to drive growth and unlock additional revenue on the App Store.

https://ads.apple.com/app-store/best-practices/redownloads

Learn how college students from year one to grad school are using Apple technology to forge their path and discover what’s possible.

https://www.apple.com/education/college-students/success-stories/

Explore extraordinary education stories from around the world, see how Apple supports those incredible efforts, and get inspired by what’s possible.

https://www.apple.com/education/success-stories/

Music Podcast · Series · California Love is a blend of memoir, pop culture analysis and oral history. The newest season, K-Pop Dreaming, is about the rise a...

https://podcasts.apple.com/us/podcast/california-love/id1522337888

Apple products, including Apple Intelligence, are designed to protect your privacy, because privacy is a fundamental human right.

https://www.apple.com/privacy/features/

Find out how Apple Ads Basic lets you easily set up an app promotion on the App Store and drive downloads at a predictable cost.

https://ads.apple.com/app-store/basic

Walk through Apple Ads campaign creation steps and find out what you should do to prepare for your first campaign on the App Store.

https://ads.apple.com/app-store/help/campaigns/0005-create-campaigns

Learn how to best use Search Match with ads on the App Store to reach a wider audience and mine for popular search terms.

https://ads.apple.com/app-store/help/campaigns/0006-understand-search-match

Find out about the latest Apple Ads feature updates, announcements, best practices, events, and industry news around ads on the App Store.

https://ads.apple.com/app-store/news

Today, Apple shared the most popular podcasts of 2025, with year-end charts localized for listeners in nearly 100 countries and regions.

https://www.apple.com/newsroom/2025/11/apple-podcasts-unveils-the-most-popular-shows-and-trends-of-2025/

Education for Kids Podcast · Wow in the World is the #1 science podcast for kids and families, sharing the most amazing stories in science, technology, and ...

https://podcasts.apple.com/us/podcast/wow-in-the-world/id1233834541

Learn about the community, culture, and opportunities at our London location.

https://www.apple.com/careers/us/work-at-apple/locations/london.html

HomePod mini delivers room-filling sound, is an intelligent assistant, and helps you control your smart home. View all technical specifications.

https://www.apple.com/homepod-mini/specs/

Promote your brand alongside world-class content on Apple News. Learn about the opportunities available through Apple Ads.

https://ads.apple.com/apple-news

Learn about the groups delivering innovative products on an immense scale.

https://www.apple.com/careers/us/work-at-apple/teams/operations-and-supply-chain.html